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Terry Stinson,
CEO and Managing Director, Orbital.
Welcome to
Orbital's website, and to the "From the CEO" newsletter.
In the 5 months
since my last newsletter, the organisation has been busy managing
the challenges arising from the global financial situation whilst
actively pursing our growth initiatives and strategies. This CEO
newsletter, #6, will summarise where we are and discuss the key
significant activities and market movements in Orbital's business
sectors.
These CEO Newsletters
have been well received. I have received positive feedback from
shareholders, brokers, fund managers and other stakeholders related
to the letter. I have also received constructive suggestions on
the information that our stakeholders are interested in and ideas
to improve how this information is presented. Many of these suggestions
have been incorporated. Many of you would like to have more specific
financial, volume and program information presented. I will endeavour
to present what we can without compromising our customer's confidential
information.
We are still
feeling the effects of the Global Financial Crisis in all of our
business sectors. We announced a $2.5m loss for FY09, and whilst
we are seeing today some small encouraging signs that the market
is at least stabilising, our core businesses of Consulting Services
and Royalties can be expected to remain subdued until the market
shows sustained recovery. I project that our markets will remain
depressed and have projected a similar loss for the coming year.
In contrast, my view is that this year will not be a year of losses,
but a year of investment. Part of the reason for the projected loss
is due to our decision to invest in new business streams to restructure
the company and provide profitable growth for the future.
At the end
of the financial year, we had AU$10.1 million cash, a strong position
to support on ongoing operations and growth strategies.
Growth in alternative
fuels remains our key expansion strategy. The drivers for alternative
fuel are reduced end-customer vehicle operating costs, reduction
in Greenhouse Gas emissions and use of domestically available fuels
to reduce Australian consumers' reliance on imported fuels.
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The justification
for our alternative fuels initiatives remains strong, and
as the financial world improves, the alternative fuels strategy
will become even more compelling.
The cost
of crude oil is slowly on the rise; the US, Europe and other
countries are legislating forced improvements for average
fuel economy and reduced CO2 emissions, and here in Australia,
we have an abundance of CNG and LPG.
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| I have had the honour of being invited
to join the Australian Automotive Innovation Industry Council
(please see here
for details of AIIC). The key purpose of the AIIC is best summarised
as presented on the AIIC website "The AIIC provides
advice to the Minister for Innovation, Industry, Science and
Research and acts as an innovation advocate for the industry.
The Council considers industry innovation challenges like climate
change, sustainability and industry competitiveness as well
as issues such as regulatory reform, workforce capability, skills
needs, access to new technologies and other priorities for industry. |
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The AIIC provides leadership to the automotive
sector. It also communicates the Government's innovation policies
and goals, and builds relationships and linkages with peak industry
bodies and industry stakeholders."
This invitation is a positive indication of
the Commonwealth's view of Orbital's capabilities and potential
contribution to Australia's future automotive industry strategies.
The recent meetings with the AIIC have been in the initial development
of the "Vision 2020" roadmap that explores the future
prospects to ensure Australia maintains, and grows, a healthy automotive
industry. The initial roadmap overview was recently published, and
I would certainly recommend it's reading, as this is a critical
time for the Australian Automotive Industry and determining it's
future directions. The report can be found here.
To support the AIIC initiative and to support
the Commonwealth's commitment to the Australian Automotive Industry
and the supply base, I was asked to join a trade mission to the
United States. I accompanied Hon Minister Carr and Minister Bracks
along with other key Australian research and supply executives and
visited automotive company senior executives and other industry
executives in the USA. The goal of the mission is to secure a positive
future for the Australian automotive industry and to create a forum
for Australian companies like Orbital to interface with key industry
executives in the USA. These companies not only have operations
in the USA but also have global footprints that extend to all parts
of the world. The mission provides us with a better understanding
of the US companies' current situations and future plans and how
Australian companies can participate.
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Whilst many of you may have already had
the opportunity to read our Annual Report, (available here)
I would like to expand a little on key status and activities
of the various business sectors.
Since my last newsletter, Orbital Autogas
Systems (OAGS) has achieved some major milestones. Under the
leadership of our new Orbital Autogas System's Managing Director,
Tony Fitzgerald, the first "LLi" or Liquid LPG Injection
system, developed by Orbital for the Australian market under
license from Vialle of Netherlands has now been sold to the
retrofit market. A similar system, based on our liquid injection
technology, will be supplied to Ford Australia for the E-Gas
vehicles from mid 2010 onwards.
| The initial commercial applications
went very well with positive customer feedback, a very
commendable achievement of the Orbital team that developed
the LLi kit. |

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Suggestions and ideas for improvement
from our first customers are being reviewed and improvements implemented
into the products.
| We are now developing kits for additional
models and will be continuing this development through-out the
coming financial year. We are incorporating technologies and
products from Vialle, Continental, Motonic and others in conjunction
with our Orbital technologies and know how into new Orbital
Autogas products specifically designed for the Australian market
and that meet Australia's unique standards. |
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Owner's manual and warrantee
book for new owners of retrofitted LLi systems
To support this expanded activity, Orbital
Autogas Systems has moved into larger premises in Arndell Park,
Sydney. This facility will support the assembly, test, and distribution
of the LLi systems, provide technical and logistical support to
Ford Australia for the E-Gas vehicle production and after-sales
support and to the LPG retrofit industry and will also undertake
commercial retrofit conversions of the LLi system. Our plans to
grow in this market extend to the other Australian automotive OEMs
and to automobile companies who import into Australia.
Orbital Autogas System's
New Premises, Arndell Park
With the product now commercially available
for the retrofit market, Orbital Autogas Systems has started a marketing
campaign, with both the introduction of their own web-site, and
brochures/advertising of the product.

Orbital Autogas Systems Brochure
I welcome you to visit to the new web-site,
as this shows the kits that are available, and the benefits of the
LLi system.
In addition, to support the retrofit introduction,
Orbital Autogas Systems had provided training classes to LPG retrofit
operators as a key part of supporting the sales process. Classes
have been held at both Orbital's Sydney and Perth facilities over
the last month.
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As with many of Orbital's markets, the
emission requirements are a key driver for next generation
Engine Management Systems. As of the middle of next year,
the Australian emission regulations, as defined by ADR 79/02,
calls for all production vehicles to achieve the equivalent
of the European Euro IV emission level. The existing "vapouriser"
or "fumigator" LPG system cannot achieve this emission
level, hence only the sequential LPG injection systems (gaseous
or liquid) have the capability to meet this emission requirement
and we can expect to see the phasing out of the fumigator
style system in the retrofit market over the next several
years.
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The LLi system uses a liquid injection system
that has inherent advantages compared to sequential gaseous LPG
systems as fuel metering precision will always be better with a
liquid compared to a gas. Further, the LLi system has performance
advantages, as air in the inlet manifold is not displaced by gaseous
LPG. Air displacement in the manifold can result in a loss of power
and torque. We are targeting to have the highest performance and
lowest CO2 emissions compared to all other products offered to the
Australian market.

To achieve this benchmark level of performance,
the system will cost more to develop, and the cost and price of
the system to the consumer will be marginally higher than the competition
but will be offset with less time required to install the system.
Our view is that this will be recognised by the OEM and retrofit
markets facilitating significant market penetration and increasing
volumes. Our goal is to change the image of Autogas in the market.
Today it is viewed as the poor man's fuel. With advanced liquid
injection systems, we plan to change this image to be the fuel of
choice for Australians. A way to save money whilst lowering greenhouse
emissions and retain the same performance you expect from a modern
car. This change in image must extend to the retro-fitters. Our
standards will be high and retrofitters that desire to install our
systems will need to be trained and to meet rigorous standards.
| To support the Orbital Autogas Systems
work, we have developed very strong and supportive supply partners.
We have exclusive access to Continental specific gaseous injection
system parts for the Australian and New Zealand market, and
we recently announced establishing a supply relationship with
Motonic. |
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Motonic are a key LPG system supplier
to the South Korean automotive industry (volumes of around 150,000
- 200,00 LPG vehicles produced each year) and we are very pleased
to be able to work with them for the supply of some key components.
For more information, please see here.
At Orbital Autogas Systems we are targeting benchmark quality
levels, with each component and the system fully validated to
Australian requirements, and we welcome Motonic as a quality
supplier. |
As discussed in my introduction, growth in
the alternative fuels business is one key area where Orbital's business
opportunities lie. There is growing legislative
pressure for reduced CO2, there is growing awareness of potential
future shortages of the crude oil supply.
| Australia has domestic proven reserves
of CNG of some 66 years, in stark contrast to that of crude
oil supply. CNG vehicles, already available in high volumes
in Europe and other parts of the world, offer some 20 to 25%
reduction in CO2. The fuel cost is lower and the return on investment
for CNG systems is compelling, especially for fleet type operations.
There are very compelling reasons for our interest in Alternative
Fuels! |
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Our work with Ethanol continues to prosper
in Brazil. The work, carried out in conjunction with Sygma Motors,
undertakes the base R&D and engine conversions to 100% ethanol
fuel (replacing diesel) for power generation, transportation,
industrial and agricultural engines, but also looking at the
global potential ethanol market. |
Simon Brewster, our senior engineer responsible
for Orbital's R&D is currently stationed in Brazil to support
our endeavours in this market. This is
a strategic and long term project with production targeted after
2012. Sygma and VSE (Vale Solutions in Energy) earlier this year
selected FlexDITM as the EMS and Fuel System option that achieves
higher levels of performance to competitive systems.
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Despite the very major drop off of recreational
product sales in FY09, Synerject remained profitable, by both
judicious cost control, and by successfully entering new markets.
We congratulate Synerject's new CEO, Mr Torsten Bellon, and
his team for this result in the toughest trading year in non-automotive
product for a very long time.
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Protecting for the future market has been a
key strategy for Synerject. As emission standards become more stringent,
the move to Engine Management Systems (EMS) becomes stronger.
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In Taiwan, for example, where
the motorcycle manufacture's have to guarantee the Euro III
emission capability for either 3 years, or 15,000 kms, whichever
occurs first, there has been a major move to EMS for all sized
scooters, including the high volume 100 and 125 cc. Taiwan,
through Kymco and Sanyang, is now Synerject's second largest
customer market. Other countries will ultimately follow the
Taiwanese emission requirement model! In Europe, there is already
discussion for a motorcycle "Euro V" emission standards
around the 2015 timeframe, with the emissions from a motorcycle
planned to be on parity with that of a passenger car. This continually
more stringent emissions regulation implementation is a key
driver to Synerject's EMS products. China, the largest motorcycle
market in the world, is in the process of implementing Euro
III emission regulations. Whilst it is difficult to predict
exactly when there will be a major shift to EMS in China, Synerject
with its manufacturing facility in Changchun and service and
application centre in Chongqing, is well prepared to support
this market. |
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Consulting services experienced a tough
year in FY09. This will continue to be challenging for the coming
year. The majority of work we have secured is in India, China
and Brazil. |
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We have increased marketing efforts into
the Asian market (Vietnam, Thailand, and Indonesia) and we
are quoting on a number of programs at present to private
companies. We also provide testing and consulting to the Australian
Commonwealth Government, this work will continue with new
programs planned over the coming months for our new Heavy
Duty Engine Test facility. This heavy duty engine test cell
is capable of both R&D and complete engine homologation,
emissions certification, for truck sized engines up to 600
kW and it is now fully commissioned. This test cell was designed,
built and commissioned by our own Orbital technical team and
is testimony to the capability of the group at our Balcatta
facilities.
Orbtital's Engineering group continue
to support our Alternative Fuels development, for Orbital
Autogas Systems product and applications development, and
for the R&D undertaken across the Orbital group of companies
to support strategic growth initatives.
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At the start of this financial year, the order
book for our consulting services stood in excess of $5 million,
in line with the previous year. Even in a very tough market, Orbital's
consulting services business, led by Dr Geoff Cathcart, have been
able to secure new projects building on the technical capabilities
of our team in Perth.
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As discussed
previously, our Intellectual Property revenue was down significantly
in FY09, as much of the product is recreational, and hence relies
on discretionary income. |
Whilst we expect
the market to remain subdued this coming financial year, we are
starting to see some, possibly early, signs that the recreational
market in North America is stabilising, and in some products, has
actually seen a very slight improvement towards the end of the North
American summer. We monitor this market closely, and information
such as this
indicates that the recreational market may have reached beyond the
lowest point.
| Bajaj, using our FlexDI system on their
autorickshaw, are gaining confidence in the system. At a recent
meeting, a senior VP at Bajaj commented "Fuel consumption
is extremely important to our customers. This technology delivers
very significant fuel costs savings while cleaning up the emissions
on this important class of vehicle. We have experienced challenges
during the launch of this new technology, but are now expanding
the number of cities where these vehicles are sold as we continue
to gain confidence in the product. Some cities have exclusively
mandated the use of these vehicles as they move to clean up
their environment. We look forward to these autorickshaws becoming
the new standard for clean and efficient transportation across
India." However, given the higher royalty value attached
to the recreational product, increase in the Bajaj product volumes
will only go a limited way to offsetting the reduced volumes
in the recreational/marine market. |
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In summary, as a result of the Global Financial
Crisis it has been a challenging year, but I think it fair to say
that there is some light at the end of the tunnel. As we look forward,
I am more convinced than ever that growth in the alternative fuels
market, and the opportunities that this creates in the Engine Management
Systems business is the key strategy for our company.
I hope to be able to meet with many of you
at our Annual General Meeting, held at 10am on the Wednesday 21st
October at the Perth Convention Exhibition Centre. The Board of
Directors, Orbital's executive management group and I would welcome
you to attend and hope that you are available for discussions over
tea and coffee after the AGM. If you are not attending the AGM and
have questions related to Orbital's business, please send them to
me using our website.
I may not answer right away, however do try to respond to all inquires,
or direct them for response to the appropriate expert within our
organization.
With regards
Terry Stinson
13th October 2009
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